Marketing Manager (Fruit)

Reference: CM 6277

Consultant: Christa Mostert

 

Job Description:

The Marketing Manager will be responsible for:

  • Focus on developing a Marketing Strategy that will develop new opportunities of Direct export to Importers, Premium Wholesalers and Supermarkets with the underlying aim to improve the nett grower return.
  • Manage the Marketing mix per Target Market
  • Develop the marketing mix per target market
  • Keep up to date with developments in (various) market requirements and keep growers informed re these requirements to keep the Product offers relevant.
  • Stay informed re the Target Markets Price trends and monitor Supply and Demand to help formulate sales Price.
  • Evaluate existing and develop additional opportunities (Place)
  • Develop the Promotional activities per Target Market to enhance the marketing mix.
  • Identify and present opportunities for product development and expansion.
  • Continuous development of contacts with new potential customers in all territories. Potential new markets include both conventional (EU, UK, Canada, Singapore, Malaysia etc.) and steri (special markets, Vietnam, Israel, Taiwan China) markets.
  • Identify potential new markets.
  • Develop the Communications strategy and the promotional activities
  • Manage the participation in Trade Fairs/ shows
  • Manage press releases and articles in trade magazines and online publications
  • Manage the web-site content and updates
  • Manage and develop social media feeds
  • Help maintain existing customer relationships
  • Price and supply negotiations
  • Key account management
  • Contract management
  • Develop yearly marketing budget
  • Manage the marketing budget

Qualifications:

  • 5+ Years’ experience
  • Applicable marketing degree
  • International marketing experience in the table grapes industry

 

How to Apply:

  • Email your comprehensive CV to exceedhr@exceed.co.za.
  • If you are already registered, please forward your CV and the relevant reference number to the consultant with whom you are currently registered to avoid duplicity on our system.
  • We reserve the right to only conduct interviews with candidates of choice.
  • Applicants who have not received feedback within 30 days from the closing date must please accept their application as unsuccessful.

To apply for this job email your details to exceedhr@exceed.co.za