Brand & Digital Marketing Manager

Reference: 9550 AV
Consultant: Anneke Viviers 

Job Description: 

• Develop and implement comprehensive marketing strategies to promote our wine products and brand.
• Plan and execute marketing campaigns across various channels, including digital, social media, email, events, and traditional media.
• Collaborate with the sales team to align marketing efforts with sales goals and objectives.
• Collaborate with international teams to drive the portfolio of brands in key markets.
• Be the brand/portfolio custodian including understanding the brand profitability and actively work towards improving profitability
• Manage and oversee the creation of marketing materials, including brochures, advertisements, website content, and social media posts.
• Conduct market research to identify trends, customer preferences, and competitive landscape.
• Build and maintain relationships with key industry influencers, media, and partners.
• Organize and participate in wine tastings, trade shows, and other promotional events.
• Monitor and analyse the performance of marketing campaigns, providing insights and recommendations for improvement.
• Manage the marketing budget, ensuring effective allocation of resources.
• Stay up to date with industry trends and best practices to continuously improve marketing effort  

Qualifications: 

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience as a Marketing Manager, preferably in the wine or beverage industry.
• Strong understanding of digital marketing, social media, and content creation.
• Excellent communication and interpersonal skills.
• Ability to think creatively and strategically.
• Proficiency in Word/PowerPoint/Excel
• Strong project management skills and attention to detail.
• Passion for wine and a deep knowledge of wine products and industry trends.

How to Apply: 

• Email your comprehensive CV to exceedhr@exceed.co.za. 
• If you are already registered, please forward your CV and the relevant reference number to the consultant with whom you are currently registered in order to avoid duplicity on our system. 
• We reserve the right to only conduct interviews with candidates of choice. 
• Applicants who have not received feedback within 30 days from the closing date must please accept their application as unsuccessful. 

 

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