Digital Fundraiser

  • Full time
  • Tokai

Reference: 5920 DB
Consultant: Dorei Barnes

Job Description:

  • Creating content and executing targeted fundraising, lead generation and conversion campaigns on social media and other online advertising platforms and ensuring the highest possible ROI.
  • Implementing advanced tools to optimize best use of social media advertising such as pixels.
  • Developing donor journey e-mailers based on behaviour and other analytical insight to reduce the attrition (drop-off/churn) rates, and segmenting supporters in a CRM, assessing previous results with insights on donor behaviour and tracking current campaign for conversions – keeping a clean set of data and being a data protection champion.
  • Work collaboratively to upgrade existing gifts, reactivating lapsed donors and upgrading once-off donors into regular giving donors through segmented e-mail and telemarketing campaigns, ensuring communication is targeted, effective and relevant.
  • Reporting to the Head of Fundraising to populate and monitor performance of campaigns.
  • Supporting development and executing of long-term digital fundraising strategy and the overarching fundraising goals of the office.
  • Regular knowledge and tactics sharing with communications department to keep integrated departments, and keeping abreast of social media and fundraising market trends.

Qualifications:

  • Several years of proven experience with Facebook and Google display advertising.
  • Experience in sales through digital channels or online donations
  • Experience with an advanced CRM system such as Salesforce or equivalent is an advantage.
  • Fluent in written and spoken English and Afrikaans.
  • Relevant qualification in digital marketing or e-commerce fields.
  • Proficient in MS Office – Word & Excel.
  • Experience using Google Analytics for website tracking and improving user experience.
  • Experience with/knowledge of Google Grants (AdWords).

How to Apply:

  • Email your comprehensive CV to exceedhr@exceed.co.za.
  • If you are already registered, please forward your CV and the relevant reference number to the consultant with whom you are currently registered in order to avoid duplicity on our system.
  • We reserve the right to only conduct interviews with candidates of choice.
  • Applicants who have not received feedback within 30 days from the closing date must please accept their application as unsuccessful.

To apply for this job email your details to exceedhr@exceed.co.za