Digital Marketing Manager

Reference: 9889 AV
Consultant: Anneke Viviers 

Job Description: 

• Contributing to the development of strategic and integrated annual plans including situational reviews, data-rich insights and focused 12-month digital marketing plans linked to ROI
• Full ownership – creation, deployment, budget management, analysing and report on key performance indicators – of all digital assets and communications including, but not limited to, website, e-mailers, social media content, online advertising, SEM etc
• Develop and maintain digital activity toolkits including standards and assets for best practice sharing to ensure seamless experience and execution across key digital channels and markets
• Drive acquisition across the relevant platforms through targeted initiatives that connect with, recruit and retain audiences
• End to end management of websites including, but not limited to, design, content, user experience, performance, updates, maintenance and SEO
• Stay up to date with main online platforms (Facebook, Google, X, Instagram etc.) including performance, opportunities and competitor activity
• Ensure the respect of the allocated budget and propose its optimisation without compromising success or premium execution
• Manage and challenge any specialist suppliers or 3rd party agencies as required to deliver and optimize all facets of the business’ online experience across channels
• Act as the in-house digital marketing champion – willing to teach the broader teams on how to best leverage digital for success
• Act as first digital point of contact for business – evaluating all proposals and opportunities received, declining where not aligned to core strategy and elevating internally for further consideration where warranted
• Manage assigned relevant integration projects and ad hoc responsibilities assigned by the Head of Marketing

Qualifications: 

• Previous experience with luxury lifestyle brands, wine &/or hospitality beneficial
• Strategically minded with operational capability
• Budgeting capability
• Creative eye for all things copy and visual – but also displays a data-driven mentality with a sense of how to use insights to sharpen activity and ROI
• Entrepreneurial spirit, solution-orientation and ability to get things done amid ambiguity
• Excellent relationship skills and able to work cross-functionally with a variety of creative minds and business stakeholders
• Efficient multitasker with attention to detail and ability to prioritise workload while meeting deadlines
• Takes pride in work and demonstrates accountability

How to Apply: 

• Email your comprehensive CV to exceedhr@exceed.co.za. 
• If you are already registered, please forward your CV and the relevant reference number to the consultant with whom you are currently registered in order to avoid duplicity on our system. 
• We reserve the right to only conduct interviews with candidates of choice. 
• Applicants who have not received feedback within 30 days from the closing date must please accept their application as unsuccessful. 

 

Submit CV

---