Digital Marketing Specialist

Reference: CM 6780

Consultant: Christa Mostert

Description:

• Deliver on the digital marketing KPI’s.
• SEO campaign management to drive targeted traffic to the Group website:
  • Keyword research and adjustment for new campaigns, content, digital and PPC advertising.
  • Work closely with the Content Developer to advise and identify keywords to use in Marketing content.
• Social Media management (Facebook, Twitter, LinkedIn, Instagram):
  • Coordinate, optimise and track performance of paid advertising campaigns (Google Adwords, Facebook).
  • Scan, monitor, track and respond to comments, messages, reviews, and testimonials.
• Image search and formulation of social descriptions.
• Integrate marketing content into all digital platforms (e.g., post blogs) and track performance.
• Loading of leads received via social media.
• Paid Advertising management (PPC; Facebook; Linkedin):
  • Budget allocations and payments.
  • Keyword research and adjustments on a continuous basis.
  • Create new campaigns, monitor existing campaigns, report on insights, and make recommendations.
  • Continuous improvement based on regular changes that take place within the various channels.
  • Test and implement new initiatives and/or features.
  • Spot checking, qualification of leads and reporting thereof.
• Digital Marketing Data management:
  • Daily leads analytics and reporting.
  • Daily Facebook Pixel Monitor (similar to Google Analytics, but for Facebook).
  • Monthly updates and maintenance of Google My Business.
  • Measure ROI of marketing efforts based on data from Google Analytics; make suggestions and execute recommendations.
• Website management:
  • Regular maintenance (E.g., add meta descriptions and title tags for pages; publish website images; monitor and fix broken site links and links to reputable and relevant websites)
  • Regular updates as required (blogs; articles; reviews; testimonials; staff changes)
• Advise and consult on a range of provided briefs and requirements through application of knowledge in social media
  platforms.
• Work closely with Content Developer who will create shareable content appropriate for specific networks to increase awareness of the brand.
• Research new online media opportunities that may benefit the brand.
• Use Google Analytics to measure the ROI of our marketing efforts and suggest areas of improvement.
• Manage the creation of new lead generation digital marketing strategies.
• Identify relevant market trends and insights to inform marketing activities.
• Brainstorm new and creative growth strategies.

Qualifications:

• A relevant qualification in Digital Marketing, preferably a Diploma or Degree.
• More than five years’ work experience in lead generation execution, preferably within the Financial Services industry.
• Experience in digital marketing, including social media platforms, Google Analytics and Google Adwords recommended.
• SEO knowledge and proven experience.
• Experience working with WordPress (development and implementation).
• A love for all things digital (staying up to date with digital developments and best practices).
• Sophisticated communications skills, both verbal and written (English and Afrikaans) with excellent grammar and spelling.
• Ability to write clearly, courteously, and professionally as well as heightened e-mail etiquette.
• Proven organisational skills including the ability to prioritise work to ensure deadlines are achieved.
• Strong attention to detail and follow through.
• Willingness to learn.
• Demonstrated inclusive, collaborative, and engaging approach; including the ability to consult, facilitate, negotiate, and
  influence a broad range of people at all levels in a medium sized corporate environment.

How to Apply:

• Email your comprehensive CV to exceedhr@exceed.co.za.
• If you are already registered, please forward your CV and the relevant reference number to the consultant with whom you are currently registered to avoid duplicity on our system.
• We reserve the right to only conduct interviews with candidates of choice.
• Applicants who have not received feedback within 30 days from the closing date must please accept their application as unsuccessful.