Performance Marketing Specialist

Reference: 9776 MLR
Consultant: Michelle le Roux 

Job Description: 

• Take ownership of the online store’s presence and performance across paid search, programmatic display and paid social channels
• Work with marketing & creative teams to drive content creation for paid media channels
• Fully manage campaigns on relevant self-service paid media channels and guide strategy in areas where media buying is required
• Effectively utilise the digital marketing budget, in line with marketing goals
• Implement and manage a testing framework to launch and measure campaign experiments
• Evaluate emerging technologies and channels and provide thought leadership in your field
• Conduct keyword research for ongoing optimisation of search campaigns
• Responsible for tracking, analysing & reporting on the performance of digital marketing activities
• Understand and interpret reporting results to draw meaningful conclusions from data and translate them into recommendations for future efforts
• Assist with market research to analyse the competitive landscape, determine brand perceptions and identify new marketing opportunities
• Provide actionable market and customer insights to address key strategic goals
• This role requires strong analytical skills to identify optimisation opportunities and the ability to develop and execute a testing and optimisation plan
• Evaluate customers’ online behaviour and provide insights and recommendations to improve website performance & the overall online shopping experience
• Function as an important member of the team by supporting UX and CRO strategies with audience-centric recommendations for improving performance
• Support strategy, execution, and measurement of A/B tests and CRO experiments alongside the ecommerce marketing team
• Work with content creators to optimise landing pages, website calls-to-action (CTAs) and lead-generation forms

Qualifications: 

• Demonstrable experience as a paid media specialist
• Track record of producing data-driven insights and recommendations to achieve marketing goals
• Experience using GA4, GTM, Google Ads, Meta Ad Manager, TikTok ads
• Good working knowledge of data analysis and visualisation (preferably on Looker Studio and Tableau)
• Proficiency in Microsoft Office suite
• Fluent in English & Afrikaans

Advantageous:

• Bachelor’s degree or equivalent in marketing or data analysis
• Experience in performance marketing for an e-commerce business
• Experience using Google Looker Studio, Tableau and Hubspot

How to Apply: 

• Email your comprehensive CV to exceedhr@exceed.co.za. 
• If you are already registered, please forward your CV and the relevant reference number to the consultant with whom you are currently registered in order to avoid duplicity on our system. 
• We reserve the right to only conduct interviews with candidates of choice. 
• Applicants who have not received feedback within 30 days from the closing date must please accept their application as unsuccessful. 

Submit CV

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