Reference: 5637 NB
Consultant: Nine Broodryk

Job Description:

  • Responsible for setting up, testing, developing and improving PPC campaigns
  • Devising paid strategies to drive online traffic to our websites
  • Making strategic recommendations on new niches or targeting opportunities for PPC
  • Collaborate with SEO, regional brand marketing teams and commercial managers to deliver a consistent brand message and positive ROI.
  • Strong communication skills especially around ROI – be able to argue a point
  • Work closely with in-house copywriters, designers, and marketers to optimise CTRs, landing pages, quality score and conversion.
  • Tracking conversion rates and making improvements to the websites
  • Developing and managing digital marketing campaigns
  • Utilising a range of techniques including paid search, paid social and display
  • Good understanding of setting up funnels and automated emails
  • Responsibility for planning and budgetary control of all paid digital marketing
  • Devise our focus on opportunities such as programmatic, Taboola and other paid lever opportunities
  • Review new technologies and keep the company at the forefront of developments in digital marketing
  • Ensure that the technical infrastructure is in place to provide optimal tracking and reporting
  • Optimise and configure accounts, conduct regular analysis, and define scalable processes
  • Create and present regular performance reports for key internal stakeholders throughout the company

Qualifications:

  • Minimum of four years PPC experience, with at least one of those in a PPC position in an agency environment
  • Experience managing PPC, e-commerce, social media ads and affiliate programme
  • Google AdWords certification
  • Intermediate to advanced experience using Google Analytics (GA certified preferred)
  • Experience with AdWords editor and keyword research/analysis/expansion/optimisation tools
  • Experience with paid media and display. DoubleClick experience is a bonus.
  • Plus
    • UK market experience
    • Video ad experience
    • Facebook blueprint certification
    • Landing page and conversion rate optimisation
    • Being a cyclist
    • Insurance industry experience

How to Apply:

  • Email your comprehensive CV to exceedhr@exceed.co.za.
  • If you are already registered, please forward your CV and the relevant reference number to the consultant with whom you are currently registered in order to avoid duplicity on our system.
  • We reserve the right to only conduct interviews with candidates of choice.
  • Applicants who have not received feedback within 30 days from the closing date must please accept their application as unsuccessful.

To apply for this job email your details to exceedhr@exceed.co.za