Trade Marketing Manager
Reference: 9949 MLR
Consultant: Michelle le Roux
Job Description:
- Identify the data reporting requirements of the sales, brand and operations team
- Manage the SLA performance of third-party information vendors, such as IRI Aztec.
- Deliver professional data based solutions within specified timelines
- Provide category insights to support the sales and marketing teams, while tracking performance against agreed account plans
- Conduct gap analysis of category, store penetration and ranging recommendations.
- Analyse data and provide monthly and quarterly customer & brand decks.
- Develop store-level planograms in line with the category plan (by key account and by region) and provide merchandising guidelines for the sales team
- Develop and advise on pricing strategy for the organisation
- Manage allocated budget effectively
- Develop and deliver forecasting data models that will;
- support the planning & procurement teams with more value-add forecasting tools
- determine the impact of promotions on the sales volumes and values
- enable the sales team to set realistic sales KPI’s
- analyse the success of new product and/or category launches (analysis of market, key – competitors, gaps, opportunities and business risks)
- Assist the sales team to identify all execution gaps and sales opportunities
- Manage projects effectively and attend NPD projects and provide assistance where necessary to get product on shelf (listing support).
Qualifications:
- A degree in Business or Marketing
- Minimum 5 years of experience in Sales or Marketing
- Experience in data analytics, category management, supply chain, or related areas
- Experience with Power BI, including briefing for dashboard development
- Strong analytical skills, capable of interpreting data and identifying market trends.
- Proficiency in using marketing analytics tools.
- Strong proficiency in computer applications, particularly Excel
- A strategic and commercial mindset
- Excellent communication, problem-solving, and interpersonal skills
How to Apply:
- Email your comprehensive CV to exceedhr@exceed.co.za.
- If you are already registered, please forward your CV and the relevant reference number to the consultant with whom you are currently registered in order to avoid duplicity on our system.
- We reserve the right to only conduct interviews with candidates of choice.
- Applicants who have not received feedback within 30 days from the closing date must please accept their application as unsuccessful.
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