Trade Marketing Manager

Reference: 9949 MLR
Consultant: Michelle le Roux 

Job Description: 

  • Identify the data reporting requirements of the sales, brand and operations team
  • Manage the SLA performance of third-party information vendors, such as IRI Aztec.
  • Deliver professional data based solutions within specified timelines
  • Provide category insights to support the sales and marketing teams, while tracking performance against agreed account plans
  • Conduct gap analysis of category, store penetration and ranging recommendations.
  • Analyse data and provide monthly and quarterly customer & brand decks.
  • Develop store-level planograms in line with the category plan (by key account and by region) and provide merchandising guidelines for the sales team
  • Develop and advise on pricing strategy for the organisation
  • Manage allocated budget effectively
  • Develop and deliver forecasting data models that will;
    • support the planning & procurement teams with more value-add forecasting tools
    • determine the impact of promotions on the sales volumes and values
    • enable the sales team to set realistic sales KPI’s
    • analyse the success of new product and/or category launches (analysis of market, key – competitors, gaps, opportunities and business risks)
    • Assist the sales team to identify all execution gaps and sales opportunities
  • Manage projects effectively and attend NPD projects and provide assistance where necessary to get product on shelf (listing support).

Qualifications: 

  • A degree in Business or Marketing
  • Minimum 5 years of experience in Sales or Marketing
  • Experience in data analytics, category management, supply chain, or related areas
  • Experience with Power BI, including briefing for dashboard development
  • Strong analytical skills, capable of interpreting data and identifying market trends.
  • Proficiency in using marketing analytics tools.
  • Strong proficiency in computer applications, particularly Excel
  • A strategic and commercial mindset
  • Excellent communication, problem-solving, and interpersonal skills

How to Apply: 

  • Email your comprehensive CV to exceedhr@exceed.co.za. 
  • If you are already registered, please forward your CV and the relevant reference number to the consultant with whom you are currently registered in order to avoid duplicity on our system. 
  • We reserve the right to only conduct interviews with candidates of choice. 
  • Applicants who have not received feedback within 30 days from the closing date must please accept their application as unsuccessful.