Brand Strategy & Product Lead

Reference:11112 SJ
Consultant: Soné Johnson

Job Description: 

• Lead strategy, growth, and performance across a portfolio of internal supplement brands.
• Identify underserved market segments and define ideal customer profiles for each brand.
• Drive product-market fit by collaborating with R&D and manufacturing teams on product development.
• Shape brand positioning, messaging, and storytelling across all channels.
• Design and run market and messaging tests using digital and paid media channels.
• Analyse performance data to refine campaigns, products, and growth strategies.
• Develop and execute multi-channel marketing strategies across DTC, retail, and digital platforms.
• Take full ownership of brand profitability, including CAC and LTV optimisation.
• Manage external agencies and internal marketing teams to ensure execution excellence.
• Develop and implement go-to-market strategies for new products and brand extensions.
• Continuously identify new growth opportunities and product categories aligned to manufacturing capabilities.

Qualifications: 

How to Apply: 

• Email your comprehensive CV to exceedhr@exceed.co.za. 
• If you are already registered, please forward your CV and the relevant reference number to the consultant with whom you are currently registered in order to avoid duplicity on our system. 
• We reserve the right to only conduct interviews with candidates of choice. 
• Applicants who have not received feedback within 30 days from the closing date must please accept their application as unsuccessful. 

Submit CV

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