Brand Manager

Reference: 10478
Consultant: Anneke Viviers

Job Description:

Brand Strategy Management:

• Ensures the Brand plan, and all brand materials produced, are consistent with the brand positioning strategy.
• Effectively communicates with other stakeholders to ensure thorough understanding of the brand and ensures other functions are informed of brand plans, promotions and research.
• Understands the role of the brand and sets realistic objectives for the brand in line with the strategy, including proactively developing proposals to achieve these.
• Develops appropriate recommendations to ensure effective management of the brand in its lifecycle stage.
• Understands the impact of price on the business profitability, as well as an understanding of the relationship between price and the consumer’s perception of quality.

Brand Planning & Activities:

• Ensures the Brand cycle plan activities or marketing campaigns are well planned and executed.
• Ensures key learnings from previous brand campaigns, promotions and activities are well noted, considered and incorporated in future initiatives.
• Monitors and records the performance of marketing campaigns and activities using key performance indicators.
• Understands the brand profitability objectives, and variable costs are monitored and controlled within agreed parameters.
• Has the ability to develop effective brand plans and strategies to enhance brand awareness, positioning, and equity in the market.

Research & Data:

• Commissions marketing research studies by preparing concise and effective research briefs, and summary
  reports.
• Analyse and interpret complex research data (including market data and internal sales data) and interrelationships between them to make appropriate recommendations.
• Makes effective use of both qualitative and quantitative research data in the executive of role duties.

New Products & Quality:

• Conducts quality reviews on own and competitor products. Effectively analyses products to identify opportunities and problem areas.
• Ensures the process for capturing consumer feedback on product quality is in place and effectively managed together with other functions in the business.
• Identifies opportunities for new product development to meet consumer and market needs.
• Plays a key role in the product development process and works closely with the NPD team through- out the process.

Brand Communication:

• Ensures the development of new advertising material is effectively coordinated and implemented.
• Ensures Agency briefs are well prepared and demonstrates creative flair in developing advertising solutions
• Ensures Advertising and media are in line with the brand strategy and all budgets are effectively managed.
• Manges Agencies at an operational level, ensuring on time in full no errors implementation.

Relationships:

• Strengthens agency service and client/agency relationships – builds a strong, transparent, trusting partnership with all agencies and individuals.
• Manages the marketing co-ordinator and assistant brand manager and collaborates with cross- functional teams to achieve brand objectives.
• Supports the Marketing Manager with all brand activities.

Qualifications:

• A degree in Marketing, Brand Management, Business, or related field
• Computer literacy, excellent knowledge of Microsoft Office programs (Word, Excel, Outlook, Teams, and PowerPoint)
• Minimum 5 years relevant experience within FMCG environment (preferably food)
• Minimum of 4 years demonstrated experience in a Brand Manager role

How to Apply:

• Email your comprehensive CV to exceedhr@exceed.co.za.
• If you are already registered, please forward your CV and the relevant reference number to the consultant with whom you are currently registered in order to avoid duplicity on our system.
• We reserve the right to only conduct interviews with candidates of choice.
• Applicants who have not received feedback within 30 days from the closing date must please accept their application as unsuccessful.

Submit CV

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