Retail Marketing Manager

Reference: 10898 SJ
Consultant: Sone Johnson

Job Description:

• Non-GLA Revenue Generation (Commercial Mandate)
  • Target: Achieve a revenue target of 200% of the cost of employment through alternative revenue streams.
  • Exhibitions & Court Hire: Sell floor space in common areas to external exhibitors, vehicle displays, and pop-up kiosks.
  • Media Sales: Monetize static and digital advertising assets (posters, lift branding, digital screens, parking booms).
  • Sponsorships: Secure paid sponsorships for center events and activations.
  • Vending & Promotions: Manage vending machine contracts and promotional leafleting permits.
  • Leasing deals which don’t occupying traditional GLA: Good examples include items such as using unused parking bays as storage for tenants; cellphone mast revenue; Wi-Fi providers which sell connectivity etc.

• Events, Activations & Exhibitions
  • Conceptualize and execute an annual calendar of high-quality events designed to increase footfall and dwell time.
  • Manage end-to-end logistics for seasonal campaigns (e.g., Easter, Christmas, Black Friday) and community events.
  • Coordinate with operations and security teams to ensure safe event delivery, including risk assessments and vendor management.

• Digital Marketing & Website Management
  • Website: Take full ownership of retail websites, ensuring accurate tenant directories and adherence to SEO best practices.
  • Social Media: Manage all channels (Facebook, Instagram, LinkedIn, TikTok), developing content calendars that promote tenants and center news.
  • Community: Manage engagement by responding to queries and reviews to maintain brand reputation.

• Tenant Relations
  • Build strong relationships with store managers and tenants.
  • Collect tenant turnover data to measure the ROI of marketing events on trade.

Qualifications:

• Bachelor’s Degree or National Diploma in Marketing, Business Management, or Public Relations.
• Post-graduate qualification in Property Management or Digital Marketing. (Advantageous)
• 3–5 Years in a retail environment (Shopping Centre Marketing or Retail Operations).
• Minimum 2 years of direct sales experience, such as selling media space, sponsorships, exhibition stands, or event partnerships.
• Experience managing budgets.
• Demonstrable experience managing business social media pages (not just personal use).
• Hands-on experience organizing public events.
• Understanding of “Tenant Mix” and how marketing events impact tenant turnover.
• Experience managing “Pop-up” retail or temporary lettings is highly advantageous.
• A proven track record of meeting or exceeding financial targets.
• Experience writing commercial proposals and sponsorship pitch decks.
• Financial Literacy: Ability to calculate ROI, manage a P&L for events, and forecast Non-GLA revenue.
• Digital Proficiency: Advanced knowledge of Meta Business Suite (Ads Manager), Google Analytics, and CMS platforms (WordPress).
• Contract Management: Basic understanding of SLAs and lease addendums for temporary exhibitors.
• Copywriting: Ability to write compelling sales copy for sponsorship decks and engaging captions for social media.

How to Apply:

• Email your comprehensive CV to exceedhr@exceed.co.za.
• If you are already registered, please forward your CV and the relevant reference number to the consultant with whom you are currently registered in order to avoid duplicity on our system.
• We reserve the right to only conduct interviews with candidates of choice.
• Applicants who have not received feedback within 30 days from the closing date must please accept their application as unsuccessful.

Submit CV

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