Brand Ambassador

Reference: 11292 SJ
Consultant: Soné Johnson

Job Description:

  • Represent a premium wine brand across the Western Cape, building brand awareness and driving sales growth.
  • Develop and maintain strong relationships with restaurants, wine bars, retailers, and hospitality partners.
  • Plan and host wine tastings, brand activations, events, and premium customer experiences.
  • Work closely with the sales team and distributors to achieve sales targets and secure new customer listings.
  • Drive premium brand positioning through menu placements, promotions, and strategic account development.
  • Provide wine training and product knowledge to hospitality teams and support customers in enhancing their wine offerings.
  • Monitor market trends, competitor activity, and customer insights, providing regular feedback to management.
  • Coordinate promotional materials, event logistics, stock requirements, and support direct-to-consumer initiatives.

Qualifications:

  • Grade 12 with a Diploma or Degree in Business, Commerce, Marketing, or a related field.
  • Cape Wine Academy or WSET certification will be advantageous.
  • 4–5 years’ experience in a sales role with a proven track record in the wine industry.
  • Strong knowledge of premium wines and the hospitality industry.
  • Excellent relationship-building, networking, and customer engagement skills.
  • Outstanding presentation, communication, and storytelling abilities.
  • Strong commercial acumen with the ability to identify opportunities and drive sales growth.
  • Highly organised with excellent event planning and execution skills.
  • Self-motivated, energetic, and results-driven with the ability to work independently.
  • Willingness to work flexible hours and represent the brand at industry events and customer activations.

How to Apply:

  • Email your comprehensive CV to exceedhr@exceed.co.za.
  • If you are already registered, please forward your CV and the relevant reference number to the consultant with whom you are currently registered in order to avoid duplicity on our system.
  • We reserve the right to only conduct interviews with candidates of choice.
  • Applicants who have not received feedback within 30 days from the closing date must please accept their application as unsuccessful.